Coming up with ideas for the best keywords to use on a website can be a difficult process for many to grasp. If a little common sense comes into play and some basic rules of the road are followed, the effort doesn’t have to be insurmountable.
Keyword research and selection should be done prior to copywriting. Creating tons of content and having to go back and optimize it is time consuming and counterproductive.
As you go about the process of picking the right keywords, there are several things to consider. The first thing to remember is that different people use search engines in different ways. The key here is to consider the many ways of saying the same thing. How a person searches can be impacted by gender, age, country of origin, profession and so on. What terms come to mind for the exact same product or service can vary greatly depending on the person in question.
When picking keywords out, relevancy should be a top priority. It is possible to pull traffic by using keywords that don’t fit, but the effort smacks of dishonesty. It can irritate visitors, reduce potential sales and even upset advertisers (if your site has them). Picking words that truly describe products, services or the site’s focus is simply the best route to go.
Before brainstorming for possible words, pick up a notebook and pencil or open a document or spreadsheet file. Jot down every word and phrase you can think of that relates well to your site, its pages and even its products or services. It’s not a bad idea to ask others you know to do the same – especially those who fit your demographics.
With a keyword list ready to go, it’s wise to now visit the Internet to refine it. You can use search engine databases to see what words others use to find sites similar to yours. Overture and Google both have keyword tools, and software like Ad Word Analyzer can save you a ton of time on keyword research. All of these tools can assist you in seeing how many similar sites come up on searches when your keywords and phrases are plugged in.
With this done, employ a little common sense to the revised list. Consider your desired audience and think about the terms they would really use to find your site. Keep in mind that conversational language is much more likely than marketing terminology in searches. Think basic, short phrases that sum up what you do or offer. Focus in on these terms.
No matter how much time is spent on your list, it’s important to keep in mind the process to optimize a site for search engine results is always evolving or it should be. You very possibly will have to revise your keywords every so often to keep up with trends, changes in the market, new products or services and so on. Getting it 100 percent perfect isn’t important. Close is good enough.
With a good list of keywords ready to go, start writing copy or have it written for you. Make sure the keywords go into copy that’s useful, pertains to the topic and isn’t keyword stuffed. Don’t overload with copy for the sake of overloading. Make sure it’s useful, informational or interesting and don’t forget to include keywords in titles.
Finding the right keywords the first time out can be a tough proposition. It does get easier with practice. Look at is as an ongoing process and the job will seem a little less daunting.